The MADness Podcast

Recent Episodes

Keithing it real ft. Julian Keith

Posted October 6, 2025 • 00:37:44

Julian Keith, Director of Admissions and School Communications at XCL World Academy (and previously Director of Admissions and Marketing at GESS), chats...

Seeking a slapshot in South Korea - Ft Adriana Mourgelas

Posted April 10, 2025 • 00:45:05

The uniquely competitive international school scene on the South Korean island of Jeju is the focus of this episode with Adriana Mourgelas, the Director...

[MAD LABZ] Commercial sales techniques for independent and international schools ft. Nicola Lutz

Posted March 27, 2025 • 00:16:23

Nik chats to Nicola Lutz from No Fluff about how schools can implement more rigorous and effective sales techniques, and how her No Fluff Fest is the...

The problem of plenty in New Delhi ft Navneet Kaur

Posted March 20, 2025 • 00:26:38

Navneet Kaur, Head of Communications at The British School in New Delhi, explains how she created a comms team from scratch, discusses brand positioning,...

TASIS a lot of travelling ft. Sarah Travis

Posted March 6, 2025 • 00:27:12

Sarah Travis, Senior Associate Director at TASIS England, chats with James & Nik about the change from Higher Ed to K12, what it's like to promote...