The MADness Podcast

A bi-weekly deep dive into the world of school marketing and admissions

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Recent Episodes

Dubai or not Dubai, that is the question ft. Nikki Holman

Posted January 15, 202500:31:43

Nikki Holman, Head of Admissions for UK Curriculum Schools at Taaleem UAE, chats with Nik about her journey from Singapore to Dubai, how she's raised...

Taking Centre Stage ft. Abi Evans

Posted January 14, 202500:38:19

Abi Evans, Director of Admissions, Marketing and Communications at Bancroft's School, Essex, UK, discusses her decision to ditch print marketing collateral,...

[MAD LABZ] How to harness PR activations and deliver memorable brand experiences ft. Dux Studio

Posted December 22, 202400:20:33

Lucy and Gianna from Dux Studio chat to James and Nik about PR 'activations' and how to harness them to create memorable brand experiences that make...

[MAD LABZ] The doris 101 ft. Nik Higgins

Posted December 1, 202400:18:36

In this special episode Nik chats with James about doris, a new marketplace that matches families and international schools. He covers the 'why', how...

Getting Downe(house) with influencers in KSA ft. Sowmiya Muralidharan

Posted November 27, 202400:28:33

Sowmiya Muralidharan, Director of Admissions and Marketing at Downe Hose Riyadh chats with James and Nik about relocating from Qatar to Saudi Arabia,...