The MADness Podcast

A bi-weekly deep dive into the world of school marketing and admissions

Listen to latest episode

The MADness Podcast Cover Art

Follow Our Podcast

Recent Episodes

The A-merry-go-round ft. Elizabeth Drake

Posted July 11, 202400:36:30

Elizabeth Drake, VP Global Marketing at Amerigo Education, chats to James and Nik about the secondary system in the USA, selling the American dream,...

Forstering success in BKK ft. Jane Forster

Posted June 27, 202400:35:07

Jane Forster, Director of Marketing and Admissions at Wellington College International School Bangkok, talks about standing out in a competitive marketplace,...

XCL-ing in the MADness game ft. Irene Chung

Posted June 13, 202400:38:40

Irene Chung, Group Chief Commercial Officer at XCL Education, talks about MAD strategies, the power of authentic storytelling, working in a strategic...

Tackling the new Rugby ft. Anne Dickinson

Posted May 30, 202400:34:29

We chat with Anne Dickinson (Director of Marketing and Admissions, Rugby School Japan) about attracting families to a totally new international school,...

CXey and I Know It ft. Jason Hoppner

Posted May 16, 202400:50:57

We chat with Jason Hoppner (Director of Operations, German European School Singapore) about his journey into the international school sector, and get...